4. Analysis and optimisation
Using a combination of Shopify Analytics, Google ads and Google analytics, we analyse key metrics using segmented data (E.g. audience, device, search query) that aligns with custom conversion metrics formed by the business objectives. We create a custom performance report that dives into website and Google ads account performance including, campaigns, ad groups, keywords, ad copy and quality score. This allows us to make informed decisions to optimise your account.
5. Strategy and experimentation
Depending on your business goals, strategies can range from the highest share of voice, cross-platform advertising, top-position keywords. We’ll make sure we implement the right bid strategy. We are constantly on the lookout for new opportunities and experimental findings for increasing the effectiveness of Google ads.
6. Monitoring and reporting
Every month we provide Google ads performance reports which includes top-level results, month-on-month/year-on-year comparisons, competition, insights, recommendations, and more. Transparency builds trust and allows you to understand exactly how things are going. Not only does it give you important insights, it allows us to help educate you and provide a deeper understanding of your business.