Where Strategy
meets Performance
Myriad Digital combines innovation, creativity, empathy and evidence to make data driven decisions for our clients so they can learn faster, act faster, create stronger customer connections and build profitable outcomes.
Founder Kelsie
Meet our founder, Kelsie Jane. A Digital Specialist with proven experience scaling ecommerce brands through paid advertising.
Working as a Digital Marketing Manager for a technology startup on the Gold Coast, Kelsie collaborated with leading operators in the industry. This contributed to the business being recognised as an AFR Top 10 Most Innovative Company for three consecutive years and Deloitte Tech Fast 50 for two years.
Fast paced environments provided experience across both small businesses and global brands including Bridgestone, Uber, Afterpay, Youi, Super Retail Group and Ampol to execute successful marketing campaigns and support new digital product launches. Kelsie understands what it takes to build and grow brands, especially in changing market conditions such as COVID 19.
Using a data led approach and industry software such as Power BI, she has defined customer journey analytics through artificial intelligence to help increase a client’s Google Ads revenue by more than 60 percent.
Kelsie has grown multiple ecommerce brands since launching Myriad Digital and now partners with businesses looking to improve performance through paid media.
Achievments
Performance Led Decision Making
We approach paid advertising as a core business growth function rather than a marketing activity. Every decision is informed by customer behaviour, performance data and measurable outcomes that tie directly to revenue.
Our role is to connect strategy, creative and tracking into a single system that improves acquisition efficiency and conversion rate over time. This allows campaigns to be refined based on real performance rather than assumptions. We prioritise clarity in decision making. This means understanding where growth is coming from, where budget is being wasted and how changes to targeting, messaging or experience impact results across the full customer journey.
Collaboration is built into our process. We work closely with internal teams to ensure paid media aligns with broader business goals such as product launches, promotions and long term growth targets.
Our focus is on building scalable acquisition systems that turn paid traffic into predictable revenue so growth can be sustained as your business evolves.
